SEO For Real Estate Investors Start here
The SEO & AISO knowledge base for real estate investors

SEO For Real Estate Investors

Rank #1 on Google and AI. Get picked. Generate seller leads.

Taught by Jerryll Noorden: former robotics scientist building technology funded by NASA, the Office of Naval Research and DARPA, real estate investor since 2016, and the strategist behind investor websites ranked #1 from Portland to Palm Beach.

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NASA · ONR · DARPAFormer robotics scientist
2,000+Investors taught
BPCON 2021BiggerPockets speaker
4.7 ★26 Google reviews
Heard on BiggerPockets BPCON 2021 Flip Talk Investor Fuel Best Ever Show

Real Estate Investor SEO Results: Leads, Rankings, and Closed Deals

Before I say a single word about SEO for real estate investors, here is what it looks like when it works: the video, the motivated seller leads coming in every day, and the paychecks my students closed from them.

This is what 4 to 12 organic leads a day looks like. The screenshots are kept small on purpose. Every subject line shows a real seller’s name and address, and those people trusted us with it. So you get to see the volume, not their details. Every one of these came from Google, without paying for a single click.

Inbox screenshots of motivated seller lead emails from We Buy Houses In Connecticut: 4 to 12 organic leads a day
Client results2020–2025, their own accounts

Every post below was published by the person named, on their own account. Most came from organic leads. A few came from ads, because my students apply the same 3 Pillars to paid traffic too, and they say so in their own words.

Erik WrightChattanooga, TN · June 21, 2022…
$165,000 net on his first flip Ok so I’ve done a few posts on here in the past to help encourage the new folks and people still working the program, but I wasn’t actually going to post this time until Jerryll Noorden told me I had to. It just felt too much like bragging. It’s easier for me to share the smaller wins but the MASSIVE wins make me want to keep it more private for some reason. Anyway here’s my story.

I started the SEO program 2 years ago. At the time, I had a few rentals but had never bought a house off market and didn’t even know what a purchase contract looked like. I worked the program and got my first lead about 4 months in. I found a local mentor to teach me how to take down the leads I had coming in and kept working the SEO program. I hated most of the web design stuff and felt like quitting on multiple occasions. But I put my head down and pushed through. More leads started coming in. I focused mostly on BRRRR’s and wholesales. I had to learn how to manage rehabs and contractors. It’s been overwhelming to say the least. Last year I did 14 deals. This year I’m already at 15 deals closed or under contract. Last week I closed on my first ever flip. This is the check I got at closing. Net profit is around $165,000….that’s more money than I’ve ever made in a year, much less in one deal. In 3 days I will close on another $45,000 profit flip and I have two more flips being rehabbed that should net around $225,000 combined. My family’s life is changed. We are being generous with our profits and giving more than we ever have to organizations doing great work with people experiencing homelessness and human trafficking victims. I’m taking more time off to spend with my wife and kids and we joined a boat club. Lol that may seem silly but that was a goal my wife and I set 3 years ago for our real estate pursuits. We just wanted to make enough money to join a boat club. And we are having a blast!

When this flip profit got over 6 figures, I felt weird about sharing my success. I don’t want to be the rich a-hole gloating about my success. I’m literally tearing up about how grateful I am as I write this. So this post is not to brag but to say thank you to Jerryll and the other students I grouped up with who have helped me along the way. I also hope it encourages others grinding through the modules. It really does work but you have to stick with it. If it was easy, everybody would be doing SEO. Most importantly you need to know your “Why”. That’s what will help you push through the dark days and the struggles. I guess I can officially call myself a house flipper now… 😂
Erik in his truck holding the closing check from the flip — First Volunteer Bank, 06/17/2022, $242,649.18, payable to New Horizon Estates, LLC.
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Greg BakerPensacola, FL · May 22, 2021…
Contracted the same afternoon, closed in 18 days This deal came from my website. She was visiting her rental here in Pensacola, saw that she was tired of managing it from Connecticut and became overwhelmed with trying to clean it out herself. Googled “sell my house fast” and my GMB and website came up. She said that the testimonials on my site gave her the confidence to call me. I went to see the house that afternoon and we contracted in the spot. 18 days later (only because of UPS) she had cash, my buyer has a project (he’s also only in town for a day or two, messaged me on FB and saw the house that afternoon)

And I got a check!

Win-win-win!

No adspend at all on this deal! Just Jerryll Noorden’s techniques
The closing paperwork on his desk: an amount breakdown dated 05/21/2021 showing an assignment fee of $25,500.00, the escrow cheque for the same amount beneath it, and the settlement statement underneath. Bank account numbers have been obscured.Close-up of the cheque corner: file PA-21-480, amount $25,500.00.Greg outside the title company, under the Setco Services sign at 4507.
Christian J NormanCredibility program, February 2023…
$98,000 from a $3,000 ad budget Hey guys! Just wanted to share some encouragement for the journey! I started the Credibility program in February of this year. After completing the program I ran a Google Ad campaign for the month of June with a $3,000 budget. To date that ad campaign has translated to 2 assignments and 1 flip for a total profit of $98,000!!! Pretty safe to say that I have proof of concept … and am now going all in on SEO!!! Let this be an encouragement to you that if you keep working on your site, your site will work for you. #keepgrindin
Christian at the closing table with the sellers, at McMichael & Gray PC
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Jordan McCoySite live since 2013…
Over $500k from the site in a year Keep in mind that our site was ranking before working with Jerryll — it's been live since 2013. But Jerryll's programs helped increase the traffic, rankings and conversions, which results in more revenue than before. We closed over $500k from the site last year.
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Omer Omkara ReinerTwo in one week…
Two $100k+ assignments in a week Just a Thursday inspiration for everyone. We locked up 2 wholesale deals from SEO over the past week that are more than $100k assignment fee EACH! That's never happened to us before so close to each other. Jerryll's stuff truly works. Be patient and put in the effort and you'll see the results.
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Joshua DayritAssigned at $100k…
$100,000 assignment fee Just want to update on the deal that I locked from my investor site. I was able to assign the deal for 100k. I negotiated an extended close so I won't have the check in hand until December but will be posting pics for sure. Purchase price 1.8 mil, assignment 1.9 mil, ARV 2.65 mil. Thanks Jerryll Noorden for creating a supreme platform for real estate investors to generate leads.
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Erin PenningtonWas already ranking, and slipping…
3 deals and $79K in 3 months Before we started using Jerryll's program, we were struggling to maintain our 1st page spot on SEO. We were continuously dropping position down the page and it was slowly getting worse, and worse. Our carrot site has been in existence since 2016 so we have definitely been around long enough and never had to fight as hard as we do now to stay on the top. The competition in our area had grown so much around us that we were being pushed out fast. We were referred to Jerryll through a business partner of ours and we had tried nearly everything else — this was our hail mary for SEO help! This guy did not disappoint. Within the first 2 weeks, we jumped up the page in all the top searched keywords to the #1 spot. Leads have been coming in and gaining momentum. We have been in Jerryll's program for 3 months now, closed 3 SEO deals, and profited 79K. This program WORKS. If you are tired of chasing bad leads, take the leap of faith because you will not be sorry.
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Myles JayOn assignment fees…
No assignment under $50,000 When Jerryll says assignments between $50,000 and $100,000+, that's exactly what you get from this program. I haven't received an assignment fee lower than $50,000. The hard work is worth it. Keep going.
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Nataly TeranFirst deal on the credibility site…
$700 of ad spend, $10,775 back This is not my first deal, but this is my first deal using the credibility website and running ads. Just wanted to post this to share some encouragement. I spent around $3,000 to test Facebook ads and test what works and what doesn't. After finding out the formula for running Facebook ads I was able to launch a brand new campaign correctly. I spent $700 to land this deal. I have another one for 12k closing next week.
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Erik WrightChattanooga, TN · February 27, 2022…
Bought at $35k, wholesaled at $76k Ok story time! Here’s an encouragement to everybody grinding through those modules. And I know it’s a grind. I felt like quitting on multiple occasions while I was doing it.

I guess I’m now considered an OG student of Jerryll Noorden’s. I signed up for his program about 1.5 years ago and did the full SEO program. I literally spent 90% of my savings to pay for it. I was reselling items on eBay that I bought at garage sales and thrift stores in order to pay my bills while I worked full time on the SEO program. I know… sounds crazy. Luckily I have an awesome, supportive wife and she was working as a nurse at the time to provide some kind of stable income.

I made my money back that I invested in the program all within the first year plus some. Not necessarily as money in the bank but definitely through equity because I kept some properties as rentals. I definitely made some mistakes. Not only was I learning how to generate leads but I was also learning how to take down deals off market and negotiate with sellers. (I had never bought an off market deal before this program)

In 2021 I did ok. I acquired a few more rentals, had a few small wholesales, and JV’ed a few more for 14 total deals last year.

Now that my website is much more solidified in its rankings, 2022 has started off with a bang. In the first two months of the year, I have 10 deals already closed or under contract. I just closed on my biggest wholesale deal ever just 2 weeks ago. A lady contacted me through my website and said she had an inherited house that needed a ton of work and she wanted $35k for it. (The picture below is of the house) I wholesaled it for $76k almost immediately and made a $41k profit!!

Here’s the cool part. She told me that she really wanted to sell to me because of stuff I wrote about on my website. See, my wife and I decided when we started the business that we were going to donate 5% of all our wholesale and flip profits to support organizations helping people struggling with homelessness. (There’s some backstory on that on our “About Us” page on our website if you’re curious to know more) www.newhorizonhomebuyers.com

I am also about to close on a flip in a week that the guy literally started tearing up in his kitchen as he told me how he wanted to sell his house to us because of how we supported those causes.

I didn’t realize when I made my website how much talking about those sort of things would impact my business. I didn’t make the decision to tell that part of our story to try to “convince” people to sell me their house. It’s something my wife and I are truly passionate about and we wanted to share it. And I think that genuine kindness and care for other people shows through even in business. It has helped my business grow and make money. And now we can give more of it away!

The business we are all in can be intense and cut throat at times, but we don’t have to conform to that norm. It is possible to be kind, generous, and profitable!

I’m not necessarily sure what my main point here is, but that’s just our story so far. 😊 Take from it what you will. Hope that encourages some of y’all. See you on the flip side!
The inherited house as he found it — a living room filled floor to ceiling with furniture, bin bags and boxes, an overturned armchair against a mauve wall.
Brandon DaleAtlanta, GA · October 2020…
#1 for “we buy houses atlanta” Jerryll Noorden Good news and bad news. Bad first, I haven’t done much to my site over the past few months. The good news, I’ve been at #1 for the past few days. I guess the takeaway is… even a bad student can get to the top of their market. I’m actually re-designing my site right now, though none of it is live yet. What’s the next move??? I read below that this is a critical time. P.S. Thanks for helping me get to the party. I’m ready to dance.
Google results for “we buy houses atlanta”, his site boxed in red and marked #1, with We Buy Ugly Houses beneath it marked BOOooo
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Erik WrightChattanooga, TN · July 20, 2020…
Groups of three, meeting weekly I posted something in a comment on here already but I wanted to share it as a main post to make sure everybody sees it.

I highly recommend if you have not teamed up with a couple other people to work on your stuff and do Google Meets throughout the week to critique and ask questions, you need to do so! Marcel, Vishal, and I teamed up a couple weeks back and it was like pouring gasoline on a fire for us three getting our pages done and looking good.

Also, 3 in a group seems to be the perfect number so that each Google Meet we can go over each person’s page in about an hour total and have our list of improvements to make and what to get done before the next meet.

If you’re looking for a couple partners, post in the comments and then start making groups. Don’t be shy! You already paid thousands of dollars for this course. Make sure you get the most out of it!
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Erik WrightChattanooga, TN · November 20, 2020…
Position 46 to #1 in three months Just wanted to give a little encouragement to all the new people that have joined the group lately. 4 months ago I was totally new to website building and SEO. I was also brand new to going after off market deals. I still consider myself a beginner. There is no other way a beginner like me could have achieved these results without Jerryll Noorden, Michael Mayo and the whole team. Trust the process. I’ve already got one house under contract and hopefully lots more to come.

Oh yeah, one more thing. If you haven’t grouped up with 2-3 other people in this group to do the modules together and keep each other accountable, you’re missing out on a huge part of how to be really successful with this program. Seriously, DO IT!
His rankings chart for “we buy houses chattanooga”: Current Google Ranking ▲#1, the line climbing from position 46 in mid August, through the twenties by early September, to the top of the page by 11 October and holding there to 15 November.
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Erik WrightChattanooga, TN · July 25, 2021…
#1 in a market he had never bought in I freaking love this program!!! My main market is Chattanooga and I am ranking #1 for basically every keyword. I rank #1-3 for almost every decent size city within 50 miles of Chattanooga. Nashville is not my main market. I’ve never even bought property in Nashville yet. This is one of my city pages that I created 8 months ago but never really thought I would rank. I’ve been steadily building backlinks through HARO pitches and had maybe 3 articles that I got quoted in that linked to my Nashville page. A few weeks back I noticed I had jumped to Page 1 on Google for Nashville. Then today I got bumped up to #1!!!! Nashville is one of the hottest markets in the country and I had never even done an off market deal until 8 months ago. Now I’m the #1 Google ranked cash home buyer for Mother Freakin Nashville! THAT IS THE POWER OF THIS PROGRAM!!!!! Jerryll Noorden is already a cocky SOB so I hate to add fuel to that fire but… damn it if he isn’t a freaking SEO Demi-God.
Google results for “we buy houses nashville”. Below a paid ad, his own page — newhorizonhomebuyers.com, We Buy Houses Nashville TN — ringed in yellow highlighter, above webuyhouses.com and the other national buyers.
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Erin PenningtonJuly 28, 2021…
#1 for over 50 keywords, and an inbox to match I have been with Jerryll Noordens credibility program and SEO program since March of 2020. We have been KILLING it in SEO because of his BRAIN POWER! We are set apart from all our other local carrot competitors and ranking #1 in over 50 keywords in our local area. HE has taught me to be self-sufficient and own the SEO world for real estate investing. My company and I were about to give up. Then I had a zoom meeting with this guy. I was like WOW dude. You are so f’ing cocky. I had heard it all before. For some reason, (and no, it was not his curly locks) we decided to join his program. I had a feeling… He was our hail mary!!! It was like throwing the last pass down to the last second of the super bowl. Jerryll Noorden you exceeded our expectations and gave me the skills to carry on even when we were done with your program.

And **cough cough** Michael Mayo is one of the most positive supportive human beings that I have ever had the pleasure of working with. Give that man a raise! But this screenshot of my inbox is no lie.

Jerryll’s system converts motivated leads. It’s a lot of work, but a little over a year later, we are consistently getting leads and I couldn’t be more proud of the work I put in and how grateful I am I took a chance on a guy with a beanie on that didn’t live in Cali. 😉

Proof is in the pudding ladies and gents. Do the program, take it seriously, don’t expect handouts, and do it in the order you are supposed to. The biggest mistake I have seen is trying to compare yourself when writing your content block and taking from other websites. ORIGINALITY will be your success. Be yourself and try not to be the victim of comparison.
Her mail search for “carrot”, filtered to InvestorCarrot Leads: 1–50 of many, screen after screen of “Congrats! You have a NEW Property lead” running back from late July to mid June.
Erin PenningtonJuly 20, 2022…
38 webform leads, and it was only the 20th Good morning all my fellow minions! For all you who don’t know me… I own and operate www.laurelbuyshouses.com

I wanted to share a screenshot of my SEO webform leads for the month of July so far… 38 in total and it is only the 20th of July! And they are all real leads. NO SPAM. We have seen an uptick in webforms in the past 2-3 months, and I would not even be close to this number if I hadn’t taken the time to do Jerryll Noordens credibility and SEO program CORRECTLY.

The best advice that I have to offer for this sunny Wednesday morning is to not go into your modules “half-assed”. (sorry to be so blunt.) BUT, the results you get are a direct reflection of what you put into them. I started his program back in March of 2020 and it was the best investment my company and I have ever made! Thank you Supreme Overlord! Cheers to kicking some serious ass for the rest of 2022!!
Her inbox through July: row after row of “Congrats! You have a NEW Property lead” from InvestorCarrot, several days carrying two, three or five at once, running from the 2nd to the 19th.
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Omer Omkara ReinerFlorida · September 6, 2020…
#1 statewide for both terms, after months at 4th and 5th So after our rankings for “we buy houses in Florida” and “sell my house fast in florida” fluctuated between like 4-5th place for months, we’re finally #1 for both! Rankings started picking up again and we’re just getting started 😊 Thank you for your support and encouragement!

Have faith in Jerryll Noorden’s system, put in the work, follow his guidance, and you will surely see results!
Google results for “we buy houses in florida”. Below a single paid ad, the first organic listing is his own company, floridacashhomebuyers.com, above We Buy Ugly Houses and webuyhouses.com.Google results for “sell my house fast in florida”. Past the featured snippet and the People also ask box, the first ordinary result is floridacashhomebuyers.com again.
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Omer Omkara ReinerOn the fence…
8 leads a week to 10 in a day For those of you on the fence about Jerryll's programs, you should seriously consider joining. We started in Feb 2020 with Jerryll and yesterday we had our record day of 10 leads, all organic SEO. We used to average about 8 leads per week before we started with Jerryll and it's more than doubled by now. Can't say enough good things about Jerryll Noorden, his staff, and his program. P.S. — he did not ask me to write this.
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Myles JaySan Bernardino, CA…
#1 for the city and the state It took me a lot of hard work and patience but I finally created what I call a hybrid website. Not only does my main website rank #1 for San Bernardino but I also rank #1 for California as well. Take advantage of what Jerryll Noorden teaches in the programs. Don't take any short cuts, his program works 100% as long as you do the work. I also reached 6 leads in one day by doing this.
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Anthony StephensonFirst SEO close…
Just closed on my first 100% SEO lead today. The sellers inherited a house that they just simply didn't want to deal with so we made them a fair all cash as-is offer. I wanted to give a big shout out to Jerryll Noorden and his entire SEOforREI team. Had it not been for these guys a 100% SEO lead and closing probably would not have happened.
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YK KulievA 62-day cycle…
No ads, no calls, no cold outreach I'm thrilled to share that I closed a deal last week. This one was a 100% SEO deal, with no ads, no calls, and no anything. Day 1: the lead submitted the form, and I reached out on the same day. Day 50: the lead went dark then reappeared about 49 days later. Day 62: we closed the deal within just 12 days after reconnecting. Sometimes a deal might not be the perfect fit for one investor, but an eager retail buyer might be ready to purchase a property at a discount. I called 3 of the agents I usually work with, one of them had a buyer who had cash to purchase it at a good discount.
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Chris ChavezThe Mighty Investor…
I've spent not minutes, not hours, but days — days and long nights of work on my site, and I'm just warming up. Out-work your competition. Lead #2 signed the contract today folks, and they came to me because they liked how friendly and welcoming our site is. So yeah Jerryll Noorden, you're absolutely right about what you teach.
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Vishal GuptaFirst deal from a website lead…
First deal from a website lead. I called him within 5 minutes and closed on his time about a month later. His dad passed away a year ago and he was finally ready to sell and searched for “we buy houses” and boom. Everything was done virtually because he is out of state and he was happy to provide this amazing review. Time to get the flip started.
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Zach WombleGoogle review of Vishal's company…
A seller reviewing a student's business Vishal was wonderful throughout the entire process. He responded to my inquiry efficiently, evaluated the property fairly and thoroughly, and did not throw lowball offers at me. We moved quickly, closed on the date we initially set, and for the original agreement. Vishal and his team are incredibly honest, reasonable, and professional in an industry where that is not always the case.
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Randy MatthewSEO since 2008…
From someone who had done it the hard way since 2008 I've spent years, 2008 till present, learning and implementing SEO. Every topic and their relation to rankings: link building, domain authority, domain age, proxy servers, metatags, title tags, H1-H6 header usage, site structure, anchor text, link juice, niche links, content research, Google AdWords, long tail keywords, on page SEO, off page SEO, Google console, GMB, map pack, web 2.0, YouTube video SEO, Reddit traffic, Facebook fanpage SEO, web schema, sitemaps, citations, photo compression, site load time, A-B testing calls to action, above the fold, below the fold, PBN farms and much more. I can tell you Jerryll Noorden's product is not only superior to other products but that it's niched just for real estate. A complete newbie can step in and apply the changes to their site and see results. That's what matters. Just do it.
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Dennis FassettMetro Detroit…
In all seriousness, I used several SEO people before I found Jerryll and he not only fixed what the other guys had screwed up but he got me to #1 on page 1 really fast.
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Stan MeadOn a ranking dip…
Here's a screenshot of what has happened since we started Jerryll Noorden's program. We took a minor dip in ranks when we recently changed some content, but Jerryll quickly helped us bounce back. He's the Michael Jordan of SEO.
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Susan Lybrand SutherlandNot there yet…
I am not number one... yet. But I am grateful for a program that lays out steps piece by piece with a supportive staff that helps a very non-tech investor get where I need to go.
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Phil BrysonJoined sceptical…
I joined with skepticism too. Thought I already knew what I was doing and it was going to be a lot of money for a few small missing steps. I gave it a shot because I couldn't deny the success I saw from others. I'm still new, but the program is great and he is the real deal and he is actively engaged. It's really a great community in this group and we all help each other out.
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Matt SlowikShared a result…
Totally not a scam. Jerryll Noorden is the definition of a leader and he executes the educational process with perfection. 5 stars all day long.
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Before you read anything else

Why My Approach to Real Estate Investor SEO Is Different

There is a reason why I am bragging about my (and my students’) results before I even said a single word. What I am about to tell you is the opposite of what every other agency has been shoving down your throat.

I will be blunt, and this will ruffle a few feathers. I didn’t become the leading SEO for real estate investors expert by repeating these so-called “experts.” Most agencies are regurgitating complete horseshit about SEO, lead generation and conversion, because they completely misinterpreted Google’s intent.

We no longer take SEO clients. Now I help people dominate the rankings for free. I have no SEO to sell you, so everything I say here is genuine.

But you will only trust me once you understand why these agencies are flat out wrong. Read this short blog, and you will see why my methods beat any $10,000 per month agency out there.

Jerryll Noorden
Jerryll NoordenCreator of the 3 Pillars of Conversion
This short blog →
What this website is about

How Search Engines Work: SEO and AISO

Today, a motivated seller doesn’t only type into Google. They ask ChatGPT. They read Google’s AI Overview. They ask Gemini, Copilot or Perplexity.

Getting your website to the top of the regular search results is SEO: search engine optimization. Getting your website picked, quoted and recommended by AI search is what I call AISO: AI search optimization. (You will also hear GEO or AEO. Same thing.)

SEO
Search engine optimization
WhereGoogle, Bing, Yahoo, DuckDuckGo
What the seller seesA page of links. They pick one.
AISO
AI search optimization
WhereChatGPT, Gemini, Google AI Overviews, Copilot, Perplexity
What the seller seesOne answer, written from a few websites it trusts.
Who wins, in bothThe website its users find the most valuable.

Here is the part every new “AI SEO expert” will not tell you: ultimately, you do not need to do anything fundamentally different to rank in AI. The same foundation is valid for all of them.

Why? Because all search engines need to return the results their users will find valuable, because if not, people will stop using the search engine. Google, Bing, Yahoo, ChatGPT: same job, same rule, same winner.

Don’t take my word for it. Google says it itself: “There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” And Bing, whose results also power Yahoo, says GEO doesn’t guarantee you a citation, just like SEO doesn’t guarantee you a ranking.

So everything on this website works for both. When I say “rank #1,” read it as: rank #1 on Google, and get recommended by AI. (Want the deep dive? Here is everything about AISO, AI search optimization.)

Live webinar with Jerryll Noorden: see exactly how the system finds leads, talks to sellers, runs the numbers and gets you to closing. 60 minutes, live.
Live webinar with Jerryll

Free Wholesaling Webinar: From Seller Leads to Closed Deals

Live this Thursday.

Thursday · 8:00 PM ET · 60 minutes

Yes, this page is about leads. But leads do not equal a paycheck.

To optimize your paycheck chances, check out Jerryll’s entire real estate wholesaling and investing operating system, from lead acquisition to closing the deals, networking and cash buyers.

Save my seat →
Why SEO, honestly

SEO for Motivated Seller Leads: Benefits, Costs, and Time

SEO is the one lead source that gets cheaper the longer it runs. A motivated seller types their problem into Google, finds your real estate investor website and calls you, with no cost per lead. The catch is that the top of Google has to be earned, and it takes real work and real time. Here is exactly what you get, and what it takes to earn it.

How Organic Search Brings Sellers to Your Website

  • Leads you don’t pay forNo cost per lead and no cost per click. A page that ranks keeps producing long after it’s built.
  • Highly motivated sellersThey searched for a way out and found you. Nobody had to convince them they have a problem.
  • Smooth closingsThey came to you because they want to close. Less chasing, less haggling, more signed contracts.

The Work Required to Earn Rankings and Seller Leads

  • A lot of workPages, content, credibility and conversion all have to be built, then kept up.
  • It takes timeExpect months, not weeks, before seller leads come in steadily.
  • A lot of competitionEvery investor in your market wants the same top three spots.

The cost is real. This knowledge base exists to cut it: what works, in the order it works, without the years of trial and error.

Jerryll Noorden’s 3 Pillars of Conversion

How to Build an Investor Website Sellers Trust Enough to Contact

Motivated sellers don’t go to Google to find a company to sell their house to. Motivated sellers go to Google to find a company they can trust to sell their house to.

Think about it. If they flocked to Google to find someone to sell their house to, or better put, someone who buys houses, then direct mail, cold calling and SMS would have a lot higher success rate, right? But it doesn’t. Merely letting them know you buy houses is not enough to generate leads. They have options, and you have competition. You still need to be picked over all others.

Jerryll’s 3 Pillars of Conversion is exactly what gets you picked.

In person, you’ve had a lifetime of practice. You’ve been showing people your competence, your personality and your credibility every single day of your life. On a website, you’re not in the room. Showing those same three things there is a lot harder.

  1. Competence. Show your knowledge and skills clearly, but don’t brag. Nobody likes an egotistical show-off.Implied by your site: a clear, logical structure that walks the seller through the process the way an expert would, and talking like you know your stuff.Shown on your site: photos and videos of you doing the work: walking a property, mid-rehab, at the closing table, before-and-after photos of the houses you bought, and a short video of you explaining how you work out an offer.
  2. Personality. Let your unique character shine through, and make sure it aligns with the kind of person a motivated seller would want to work with.Implied by your site: writing like a person and not a template, in a tone that fits the seller: calm and patient for someone facing foreclosure, straight to the point for a tired landlord.Shown on your site: your real face on the homepage, never a stock photo, a video of you talking straight to the seller, and your story: who you are, why you do this, and the people you work with.
  3. Credibility. Build trust with evidence of your experience and successes, but don’t try too hard.Implied by your site: confidence in how you talk: you say exactly what happens next, you make the same promise everywhere, and there is no hype and no fake urgency.Shown on your site: reviews from real sellers, with their names and faces, saying you did exactly what you said you would, real photos of you and your closings, and your real address and phone number.

A generic template can’t do that. The one thing no competitor can copy is you.

Read the 3 Pillars of Conversion →
Where are you now?

Fix Your Investor Website’s Biggest SEO or Conversion Problem

Every investor website stalls in one of three places: no traffic, traffic that never turns into calls, or stuck on page two, just below the sites that get the calls. Pick the one that sounds like you and start there. Each guide fixes that problem first, so you stop spending time on the parts that already work.

New site

Not Getting Organic Traffic? Start With Your Pages and Search Intent

Start with what sellers are really searching for, then build one page per city you buy in.

Start here →
Traffic, no leads

Getting Website Traffic but No Seller Leads? Improve Conversion

That’s a conversion problem, and it’s holding your rankings back too. Start with the 3 Pillars.

Fix conversion →
Page two

Stuck on Google’s Second Page? Improve Your Existing Pages

You only have to beat the site directly above you. Climb one spot at a time.

From #9 to #1 →
The knowledge base

Real Estate Investor SEO Guides: Rankings, Conversion, and Seller Leads

Every motivated seller lead goes through the same three steps: getting found on Google, getting picked over every other investor, and turning that seller into a signed contract. Skip one and the other two stop paying. Everything on this site fits into one of them, so start with whichever step is costing you deals right now.

01Ranking

Get Found: Rank Your Investor Website on Google

How motivated sellers find you on Google.

All ranking guides →
02Conversion

Get Picked: Turn Website Visitors Into Seller Enquiries

Why sellers choose you once they land.

All conversion guides →
03Lead generation

Get Leads: Find and Qualify Motivated Seller Leads

Turning motivated sellers into signed contracts.

All lead generation guides →
 
Who wrote this

Meet Jerryll Noorden: Real Estate Investor and SEO Educator

Jerryll’s methods weren’t born in a marketing seminar. They were forged as a robotics scientist, building exoskeletons and humanoid robots funded by NASA, the Office of Naval Research and DARPA, with degrees in aerospace engineering, applied mathematics and mechanical engineering behind them.

He brought one habit to real estate: test it, measure it, keep only what the data proves. Then he ran it on his own wholesaling and flipping business before teaching it to anyone.

  • Flipping houses and wholesaling since 2016
  • Ranked investor sites #1 across the US
  • Spoke at BiggerPockets BPCON 2021
  • Author of Motivated Seller Lead Generation
  • Creator of the 3 Pillars of Conversion
  • Founder of REILink and Apex Vivus
More about Jerryll →
Field notes

Real Investing Examples: From Website Leads to Closed Deals

Before teaching any of this, Jerryll ran it on his own wholesaling business and wrote down what happened, deal by deal.

Leads

OMG, my phone is blowing up
Leads

Got a killer lead in 3 days
Contracts

I got a contract
Closings

My first pay check
All field notes →
New series · REILink presents

How we flipped this house.

Watch Jerryll flip houses… and hopefully not go broke doing it.

Windsor, CT · 12 parts · Bought $71K, sold $255K

Watch the series →On YouTube ↗
Different House. Same Chaos. How We Flipped This House, hosted by Jerryll Noorden
Apex Vivus and REILink

REILink and Apex Vivus Tools for Finding, Analyzing, and Closing Deals

This site is about getting leads. But leads do not equal a paycheck. Here is every service in Apex Vivus and REILink, in the order a deal actually happens.

Apex Vivus · Humphrey

Track Which Advertising Campaigns Produce Closed Deals

SEO brings you the sellers who search. Paid ads reach the motivated sellers who haven’t searched yet. Humphrey runs your Facebook and Google campaigns inside Apex Vivus and judges every dollar by the deals it closes, not by clicks or cheap leads.

Apex VivusFacebook and Instagram adsHumphrey, the AI inside Apex Vivus, builds and manages your Facebook and Instagram seller campaigns. You review the plan, approve the budget and follow every lead to a closed deal.See Apex Vivus ›Apex VivusGoogle Ads (PPC)The same automated system for Google. Humphrey builds and manages your pay-per-click campaigns, and judges them by the deals they close, not the clicks they get.See Apex Vivus ›
The Facebook Ads cockpit in Apex Vivus: ad spend, leads, cost per lead and the creatives that produced themThe Google Ads cockpit in Apex Vivus: ad spend, leads, cost per lead and the keywords that produced closed deals
Deal Radar: today’s scored leads, each with the public-record reason to call today
Deal Radar leads on the Driving 4 Deals map: 41 Elm St scores 81 for a pre-foreclosure filing, high equity and an absentee owner
REILink · Deal Radar

Deal Radar: Find and Prioritize Property Opportunities Every Morning

Stop mailing the same stale list as every other investor in town. Deal Radar reads the public records overnight and tells you which owners are most likely to sell, and why, before anyone else calls them.

REILinkDeal RadarEvery night it reads the county and public records across the markets you pick, like pre-foreclosures, tax delinquency, vacant houses and absentee owners, and scores every owner by how likely they are to sell. The leads are there every morning.See Deal Radar ›
EstiMate · Driving 4 Deals

Driving 4 Deals: Find Properties and Research Owners While Driving

The driving for dollars app. Plan the quickest drive past your best leads, save houses with photos, see the owner and the equity, and find the owner’s phone.

See Driving 4 Deals ›

Driving 4 Deals on a drive: the route, the next stop and the miles and time left
Saving a house in Driving 4 Deals: which house it is, what you see and up to three photos
A saved house in Driving 4 Deals with its Deal Radar score, start estimate, send to Apex and order a Scout visit
Apex Vivus · REILink

Manage Seller Follow-Up, Property Analysis, and Offers

A motivated seller lead is worth nothing if it gets lost or gets the wrong offer. Every lead lands in one pipeline, and every offer is worked backward from what cash buyers actually pay, so you never overpay or lowball a seller who was ready to sign.

Apex VivusUnified CRMEvery lead from every source lands in one pipeline: your site, a paid ad, a referral, a letter you mailed in March. Follow-ups run themselves while you work deals.See the CRM ›Apex VivusOfferAidOne press, five offers. It works backward from what cash buyers in that zip code actually pay, minus the repairs just scoped, and returns a number that still leaves you paid.See OfferAid ›REILinkCalculizerAnalyze one property as a flip, rental, BRRRR, short-term rental, wholesale or house hack, and compare the results side by side.Open the Calculizer ›
The Apex Vivus dashboard: sites, leads, active deals and the pipeline in one viewOfferAid in the Deal Room: five offers worked backward from what cash buyers actually pay, minus the repairsThe Calculizer comparing one property as a flip, rental, BRRRR, short-term rental, wholesale and house hack
Apex Vivus · the loop

Track Closed Deals Back to Their Marketing Source

Most investors know what they spent on marketing, not what it earned. Apex Vivus traces every closed deal back to the search, the ad, the letter or the post that produced it, so your next dollar goes where the money already came from.

Funnel and analytics in Apex Vivus: offers sent, opened and accepted, and the value won
Apex VivusTrue AttributionTies the money to the search, the ad or the letter that actually produced it, so the next campaign is aimed at what has already paid. Closed deals, not leads.See True Attribution ›Apex VivusSocial media marketingHumphrey watches your calls, texts and deals, spots the fears your sellers keep raising, writes posts in your voice about them and auto-publishes them to Facebook, Instagram and Reddit. Then it follows every post to the deal it produced.See how it works ›
All of it, in one place

Choose Your Next Step With Apex Vivus or REILink

Apex Vivus runs your marketing and your deals. REILink connects you to the cash buyers, contractors and off-market deals around them. Use one, or use both.

Apex Vivus

The software that runs this system for you: your seller website, ranking pages and lead follow-up in one place.

See Apex Vivus →

REILink

The network where investors find cash buyers, lenders, agents and contractors, and put their deals in front of buyers nationwide.

Join REILink →
Questions

SEO for Real Estate Investors: Frequently Asked Questions

Straight answers to what real estate investors ask most about SEO: whether I still offer SEO services, what SEO costs, how local SEO works, how long it takes to rank, whether it beats PPC, which keywords to target, why traffic is not turning into leads, and whether backlinks still matter.

What is SEO for real estate investors?

It's the work of getting your investor website to the top of Google when motivated sellers search for a way to sell, then turning those visitors into seller leads. Ranking and conversion are one job: Google ranks the site sellers choose.

Do you still offer SEO services for real estate investors?

No. We are no longer taking clients for SEO for real estate businesses. Everything I teach is here for free, so I have no SEO services to sell you, and everything I tell you is genuine. If you want software that does the heavy lifting, Apex Vivus builds and runs your seller website and ranking pages for you.

How much does SEO cost for a real estate investor?

If you hire an agency, expect a monthly retainer, often thousands of dollars a month, and months of paying before the first seller calls. If you do it yourself, the cost is your time: building the pages, the content and the credibility, then keeping it up. Either way the real price is the work. This knowledge base exists to cut that cost by showing you what works, in the order it works.

How does local SEO work for a real estate investor?

Local SEO means ranking when sellers search in your own city and county. Build one strong page per city and seller situation, keep a Google Business Profile with real reviews, and keep your business name, address and phone number the same everywhere you are listed. Then make sure each local page proves you actually work in that market.

What is AISO, and is it different from SEO?

AISO is AI search optimization: getting your website picked, quoted and recommended by AI search like ChatGPT, Gemini, Google’s AI Overviews, Copilot and Perplexity. It is also called GEO or AEO. You do not need to do anything fundamentally different from SEO. Every search engine, AI or not, has to return the results its users find valuable, or people stop using it, so the same foundation wins in both.

How do I get my investor website recommended by ChatGPT?

Do the same thing that ranks you #1 on Google: build the website motivated sellers find the most valuable, let search engines and AI crawlers read it, and answer sellers’ questions clearly. Any public website can appear in ChatGPT search as long as it does not block OpenAI’s search crawler. There is no special trick, and nobody can guarantee a citation.

How long does SEO take for a real estate investor website?

On an established site, expect pages to be indexed in the first month or two, long-tail searches to move by month three, and the first organic leads around months four to five. Competitive markets and brand-new domains take longer, often 6 to 12 months.

Is SEO better than PPC for real estate investors?

They do different jobs and work best together. PPC brings leads right away and shows you which searches turn into sellers. SEO turns those searches into leads you don't pay for each month.

What keywords should a real estate investor target?

Target the intent, not the words. "Sell my house fast", "we buy houses" and "cash for my house" are the same need: a seller who wants out. Build one strong page per situation and city that answers that need better than anyone else.

Why is my investor website getting traffic but no leads?

Usually because it doesn't show the seller who you are. Sellers pick the investor who looks competent, likable and credible. Those are the 3 Pillars of Conversion, and on a website they show up in your layout, your presentation and your content.

Do backlinks still matter for real estate investor SEO?

They help, but only after you have a site sellers trust. A seller never checks your backlink profile; they check whether you look like the right person to sell to. Local, relevant links are worth having. Bought link packages are not.